The longitudinal AI visibility audit for UK employer brands.
Five dimensions. Scored against a published rubric. Tracked over twelve months. The empirical standard for how AI assistants describe you to candidates — and the engagement that fixes it.
AI assistants are now a candidate research channel. Most employer brands optimised for Google have not yet been measured against ChatGPT, Claude, Perplexity or Gemini. Pro is the audit service for that emerging visibility layer.
Five things AI looks at. We measure all five.
Each dimension scored 0–100 against the published rubric. Composite is a weighted roll-up, with the weighting itself disclosed in the methodology.
Citation
How often you’re cited by AI assistants for relevant candidate queries — and whether the citation is accurate.
Schema
Whether your structured data tells AI the truth about your jobs, locations and identity.
KG · Knowledge Graph
Whether you exist correctly in Google’s Knowledge Graph, Wikidata and the broader AI-source graph.
Crawlability
Whether AI crawlers (GPTBot, ClaudeBot, PerplexityBot) can actually access your careers content.
Social
Whether the social signals AI ingests reflect the employer brand you intend.
The engagement is the audit, not a deliverable.
- 01
Initial deep audit · 5 dimensions, composite 0–100
Six-to-eight week kickoff audit. Every dimension scored against the rubric, every finding evidenced.
- 02
Remediation roadmap
Prioritised, owners assigned, timelines costed. The roadmap doubles as scoping document if your team handles execution — or as scoping document for SetpointHQ Services.
- 03
Weekly progress reports
Lightweight written updates between formal re-audits. Issued every Monday during active phases.
- 04
Monthly executive briefings
60-minute leadership briefing each month. Composite movement, dimension-level changes, what’s working, what isn’t.
- 05
Scheduled re-audits
Monthly minimum. Weekly cadence available for active remediation periods.
- 06
Quarterly strategy reviews
Half-day workshop. Trajectory, sector benchmarking, the next quarter’s strategic moves.
- 07
Direct access to the practitioner
The person scoring your audit is the person you talk to. No account-manager intermediary.
Two shapes: lighthouse cohort, or standard 12-month programme.
Lighthouse engagement
Six-month programme. Methodology-co-development engagement in exchange for case-study rights and direct input into the Index methodology. Designed for the first organisations willing to be early references.
- Full audit, monthly re-audits, weekly progress
- Methodology co-author rights
- Case-study reference rights
- Direct input into Index roadmap
Standard engagement
Twelve-month retained programme including everything in the engagement model. Scoped against your sector, cohort scale, and competitive context. Talk to us about what your audit cadence and remediation depth should look like.
- Initial deep audit + monthly re-audits
- Weekly progress, monthly briefing
- Quarterly strategy review
- Direct practitioner access
Three buyer profiles. One shared problem.
Mid-market scaleups · Series B–D · 100–500 staff
Brand reputation building fast. AI assistants becoming a research channel for the candidates you most want to hire. Pro establishes the empirical baseline before the AI-era reputation lags the human-era one.
PE-backed portfolio scaleups
Hold-period reputation building. Pro outputs feed into hold-period reporting and ESG-adjacent narratives, and reduce the volatility of the employer-brand asset.
Enterprise & professional services with established human-era brands
The Google-era reputation is strong. The AI-era reputation lags. Pro is the tool to close that gap — particularly when partner / acquired-firm signals haven’t been brought into the parent-brand graph.
The audit identifies the fixes. Three Services routes execute them.
For clients without in-house resource to execute remediation, three SetpointHQ Services routes pick up. The Pro audit doubles as the scoping document — no additional discovery sale needed.
Pro Audit
Composite score · 5 dimensions · prioritised roadmap.
Workforce Engine
Infrastructure-level gaps — schema, careers site, crawlability fixes.
Recruitment Marketing
Ongoing content and channel work to keep the score on its trajectory.
Consultancy
Senior in-house specialist placed from the SetpointHQ network.
Two ways to start a Pro conversation.
Discovery calls are 45 minutes. The output is a written cohort-context one-pager telling you what Pro would baseline you at — even if you don’t proceed.